News

The only avenue is Jesmonite
17 May 2018
by The Jesmonite Team

The Avenues Mall in Kuwait is one of the largest malls in the world with more than 800 stores spread over the seven districts. The Avenues Phase IV expansion was officially opened on Thursday 22 March 2018, by his highness the Prime Minister Sheikh Jaber Mubarak Al-Hamad Al Sabah.

A combination of Jesmonite AC100 and AC730 totalling approximately 25,000kg was extensively specified for a number of retail brands including H&M, Starbucks, Victoria’s Secret, Louis Vuitton and Chanel for bespoke decorative architectural elements. Many of the Jesmonite features are inspired by the Roman and Greek architecture of centuries past to create a unique shopping experience within the Lower Forum.

Jesmonite materials were selected by the global architecture design firm Gensler who were tasked with designing the expansion. Gensler, who had specified Jesmonite on earlier phases, required a material solution which could be easily adapted to match specific colour references whilst replicating original decorative elements. Jesmonite offers the most versatile replication materials within the building industry and provides solutions to practical issues including safety and aesthetic quality. All Jesmonite materials are water-based, solvent free and environmentally friendly.

The lightweight Jesmonite columns, capitals and cladding panels were supplied and fixed by Alarabi International Decoration Co who are an approved Jesmonite manufacturer based in Kuwait. The team at Alarabi offer exceptional design, mould making and manufacturing skills enabling them to exploit the versatility of Jesmonite. Alarabi worked closely with Gensler and the two main contractors; Ahmadiah Contracting & Trading Co and WP Engineering/Ayala International Co to devise sustainable and fully integrated Jesmonite solutions.

The Avenues Phase IV was the latest project for Alarabi who have worked extensively with Jesmonite over many years on a number of prestigious projects throughout the Gulf Region. These projects include a range of private residences and the recently refurbished UAE Presidential Palace in Abu Dhabi.