New educational ambassador aims to spread the word about Jesmonite in North Africa

North Africa artist

A new Jesmonite educational ambassador has big plans to expand her range, introduce workshops, and spread the word about her favourite material across North Africa.

Nada Bellaftouh, who runs Tilelli Studio, already teaches people across Morocco what Jesmonite is – and she can’t wait to do it in an official capacity as our latest ambassador!

Tilelli – which means freedom – Studio was launched as the former industrial engineer felt freedom to be herself, free from pretending to be someone else at work and enjoying what she does.

She also paints canvas and creates textured art, does clay modelling, kneading bread and pizza dough – generally loving all things handcrafted.

“I’m excited about being the first ambassador in North Africa,” she said.

“I am grateful that my work has caught the attention of the Jesmonite community.

“People here in Morocco don’t know what Jesmonite is, I have to post about what it is before the products. I tell people they are VOC free, durable, sustainable, eco friendly and about the versatility of the product.

“They are fascinated with it and really impressed with the quality of the product when they buy it too.

“As part of my ambassadorship I have launched workshops explaining what Jesmonite is with a question and answer session and allowing people to try the material too.

“I am so excited to start these and I know people will love to do it – there will be a lot more from Tilelli Studio too, as I will release a special collection inspired by a Moroccan design on a monthly basis, start to make my own moulds, as they are difficult to get in Morocco, and make bigger items to sell as well.

“I’m dedicated to infusing my heritage into my creations by incorporating traditional Moroccan design elements such as Zellige patterns, arabesque motifs, and colour palettes of Moroccan landscapes. By doing so, I aim to bring a touch of Moroccan authenticity and cultural richness to my pieces.”

Nada enjoys interior design and found Jesmonite when she was searching for an eco-friendly material.

She followed makers on Instagram and became obsessed!

Her business was launched as a combination of her love of interior design and handcrafting – but we almost didn’t get to see and buy her products!

At first, Nada just created for friends and family but they told her she was too selfish if she just kept it to herself so encouraged her to launch the business to the public – which she did in 2023. Phew!

“My business is now bigger than I ever thought it would be,” she added.

“It is so great to tell people about Jesmonite – I really love the versatility of the material, there are a lot of choices for effects and colours.

“I made coasters first but just kept experimenting.

“I have a vibrant colour palette of the Moroccan landscape and I just love creating new products!”

As an educational ambassador Nada will be posting two reels a month about Jesmonite in an educational way.

To see some of Nada’s brilliant work and keep up to date with her reels, follow her on Instagram.