Case Studies

Marion Verboom - Tectonies

2020

 

 

"Having the models walk through Marion’s sculptures is ultimately also about how I think of a Chloé woman. She’s not an object, she’s living and she has secret complexities."

Chloé creative director Natacha Ramsay-Levi reveals why she collaborated with sculptor Marion Verboom for her AW20 Catwalk show, and the result: stunning luxurious Jesmonite columns, called Tectonies.

A Paris native, Natacha joined Chloé in 2017 and is the creative force behind the luxury fashion house, founded in 1952 by Gaby Aghlon. Natacha’s recent AW20 show was hailed a huge success within the fashion world.

She said: “I was shown Marion’s work two to three years ago and knew instinctively that I would connect with it. Marion creates with her hands and I’m a bit the same so it was all about how we could do it together.

“It came at a time when I was working on my first show for Chloé and we were also opening Maison Chloé in Paris and needed to give the building life, so the first thing I asked was could we buy some of Marion’s sculptures? My AW20 show was held in the same place.

“The show on February 27th marked my third anniversary with Chloé and Marion and I had started talking about constructing the AW20 catwalk set back in December by using the voluptuous Jesmonite columns, called Tectonies, which were shown as part of the Infinite Sculpture exhibition at Beaux-Arts de Paris.”

Marion explained the meaning behind the AW20 show sculptures:

“Each of the sculptures are assembled from 10 different casts with the use of Jesmonite to create columns or sequences inspired by Roman-style churches and Greco-Roman architecture. I was particularly influenced by Chryselephantine sculptures - the most famous of which is the disappeared monumental Athena, originally installed into the Parthenon.

“The gilded totems at the AW20 show were soundtracked by Marianne Faithfull reading classical poetry. It felt extremely natural to show this body of work and make them ‘dance’ alongside Natacha’s designs.

“Natacha and I share an interest in things that are seen as a little ‘outcast’. My immediate connection with her work is that she likes to recreate a new sense of time by incorporating concepts from other periods in history. 

“Natacha is very grounded in the history of fashion and I think that through fashion, she expresses how culture can be a real treat, a food for life. My art also has dense roots and I fuel my work by keeping my eyes open across different fields.”

The information in this case study was taken from a recent Vogue magazine article - read the full article here.

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